Adobe

Adobe Real-Time Customer Data Platform

Data errors cost millions. Cut through the noise, learn Adobe Real-Time Customer Data Platform (CDP), and become the one who brings order (and profits) to insights.

(RTCDP.AA1) / ISBN : 978-1-64459-721-7
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About This Course

Every marketer has data, but only the experts know how to capitalize on it. This course gives you the keys to Adobe’s most powerful customer platform. Dive into Adobe Real-Time CDP from the ground up:

  • Unify messy customer data into a single, actionable profile
  • Build hyper-targeted segments that convert
  • Automate personalized journeys at scale (while others still guess)
  • Avoid the costly mistakes 95% of first-time users make

From basic setup to advanced orchestration, you’ll learn through real brand case studies.

Skills You’ll Get

  • Omnichannel Customer Identity Resolution: Unify fragmented customer data into single, actionable profiles using Adobe's identity stitching capabilities.
  • AI-Powered Audience Segmentation: Build high-conversion customer segments using predictive modeling and real-time behavioral triggers.
  • Cross-Channel Journey: Design automated, personalized customer journeys across email, mobile, web, and offline touchpoints.
  • Data Governance & Compliance: Implement enterprise-grade privacy controls (CCPA/GDPR) while maximizing data utility.
  • Performance Optimization & Measurement: Configure attribution models and lift studies to prove CDP-driven ROI.
  • Technical Architecture Integration: Connect CDP to existing martech stacks (CRM, CMS, analytics) via APIs and data streams. 
Download Course Outline

1

Introduction

  • About this Course
  • What You Will Learn From This Course?
  • Learning Objectives
2

Introduction to Adobe Real-Time CDP

  • What is Real-Time CDP?
  • What You Can Do With Real-Time CDP?
  • Real-Time Customer Data Platform Editions
  • Adobe Real-Time CDP Use Cases
3

Real-Time CDP User Interface and Workflow

  • Real-Time CDP Home Page
4

Understanding the Key Product Features

  • Actionable Unified Profiles
  • Enterprise Audience Management
  • Cookieless Marketing
  • Data Governance and Privacy
  • Audience Activation
5

Conclusion

  • Additional Resources for Continued Learning
  • Course Key Takeaways

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